“Designer. No, more Creative.” This is the definition that best describes Luca Larenza. He did not choose the same path as everyone else. His way is not affected by the conventionality of any fashion school, but by experience of exploring the world and design his own way. Luca lets himself be captured by the art of graffiti and silhouettes of shapes while keeping a strong awareness to colors.
After studying law he moved to Madrid to take a Master in Fashion Management which led him to enter the fashion world as a buyer. Driven by the passion of a dream to succeed as a designer he moved to Milan, the fashion capital of the world, where he started a collaboration with Angelo Fusco.
The collaboration continued to inspire Luca to start for himself and in 2008 he founded his namesake brand dedicated to menswear. In 2011 this resulted in him being selected as a finalist at prestigious challenge for emerging menswear talents “Who is On next? Uomo” a project by Pitti Immagine Uomo, Alta Roma and Uomo Vogue. Knitwear and outwear established his brand’s identity by reflecting a stylistic vision that was evolving towards a more dynamic and diversified fashion offering. Such were the beginnings of the metropolitan bohèmien style forged by the creativity of Luca Larenza.